Be Punk As F*ck.
Below you'll find 10 core values that Kyber Digital believe are not just company beliefs, but a way of life.
Illustrated by Star Wars Meme's that were quickly ripped from Google Images
1.THERE IS NO COMPETITION
The only person who you should be trying to beat is who you were yesterday.
"You can't look at the competition and say 'I'm going to do it better', you look at the competition and say "I'm going to do it differently."
- Steve Jobs
The hardest part of being human is learning to let go.
Fear. Anger. Jealousy. Guilt. These are all anchors weighing you down.
Learn from your mistakes. Accept your current situation and take actionable steps to move forward rather than dwell on negative thoughts.
"Holding on to anger is like grasping a hot coal with the intent of throwing it at someone else, you are the one who gets burned."
Our team is a symbiotic circle - what happens to one of us affects the other. Bad communication leads to issues.
Efficient systems, great communication, and trust in your team pave the way to success.
Everyone at Kyber comes together to form one singularity. One company. One machine. One vision.
"There's no room for rockstars here."
- Kevin Lyman
4. SELF EDUCATE
There is always more to learn, especially with marketing.
The more you know, the more effective you can be in your approach.
"Education is not the learning of facts, rather it's the training of the mind on how to think...".
- Albert Einstein
5. HAPPY CUSTOMERS - HAPPY LIFE
Clients / Agency relationships are basically a marriage. And when the client is happy, everyone is happy.
What makes the client happy? Communication, personalization, and increased revenue.
Take Away: Let the client win.
Think 8th-grade reading level.
Listen to Qui-Gon Jinn, use your instincts. If you think something is too complicated, the client probably will too. Keep it simple and easy.
Get to the point.
"Don't bore us, get to the chorus."
- Jack Black
7. GIVE & YOU SHALL RECEIVE
In other words, KARMA. Give value.
The more you help others for no financial ask, the more they'll want to help you. It always comes full circle.
Be known for helping others.
"Relationships are leverage. If you give value to someone else first, you've created leverage."
- Gary V
8. HUSTLE HARD
I had a client tell me once, "I don't want to hear "I'll try to help you. Either help me or don't help me. There's no in-between."
While not everything in life is this black and white, it forces us to reflect on why we're doing what we're doing in the first place.
Go the extra mile.
"Success is the ability to go from one failure to another without losing enthusiasm."
- Winston Churchill
9. Ask "Why?"
WHY are we doing this step?
WHY does this work?
WHY does the customer want this?
Ask why. The TRUE reason for why.
When you understand the true reason behind a person or party's actions, WHY they have those actions, you'll start creating better communication and systems.
"It's very important for younger people to keep their sense of wonder by asking why."
- Stephen Hawking