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  • Writer's pictureKyber Digital Team

Are You Using LinkedIn All Wrong? - The Secret: Engage First

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LinkedIn is a powerful tool for B2B marketing. It allows you to build relationships and reach out to potential customers.

However, it can be challenging to get started because there are so many different ways to use LinkedIn.

Below, we will cover the "secrets" to using LinkedIn effectively by giving you some tips on how to engage with your audience.


Why Should You Use LinkedIn?

LinkedIn has been around for a while and is one of the fastest-growing social media networks. It is also an appropriate platform for marketing in the B2B industry.

Content is woven into everything we do nowadays. It gets our business off the ground and helps it develop and explode with potential.

The content we put out there is essential to ensure that the message always gets across, like in digital marketing.

LinkedIn counts its users at over 810 million as of 2022.

In addition, an Econsultancy article found that "LinkedIn is now responsible for 64% of all visits from social media channels to corporate websites."

These reasons show that you need to take advantage of LinkedIn's features to succeed in this competitive world.

Simply put: it's no longer just a means of communication with former coworkers or employees.

How to Get Started Using LinkedIn

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LinkedIn offers a variety of features and tools for professionals to grow their networks, connect with clients, and even find new opportunities.

It's essential to know how to use LinkedIn effectively for business purposes.

There are many reasons people sign up for LinkedIn, but there is one unique benefit.

With this social network, you can create a professional profile to connect with other professional ventures and find B2B clients.

Your LinkedIn profile is where you can share your work history, education, and more.

Your engagement will begin to improve if you ensure the following:

Make sure your profile is complete with a clear headshot and accurate information. Study other industry leaders, even those outside your industry, to see how they have completed their profiles.

Some have used explanatory humor, and others fill their profile with handy information. Once you have read other profiles and completed your own, it is time to move on to the next step.

Start following relevant companies or people on LinkedIn to learn about their work and shared expertise.

You can also create a company page where you can post updates about your business or send messages to your followers from there and invite others to connect with you through the page's feed.

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Create connections with potential customers to develop relationships. Use your LinkedIn to share what's happening in your industry, niche, or other relevant information through thought leadership articles and other discussion-starting content.

Establishing yourself as an industry leader can lead to meaningful partnerships and other growth opportunities.

Use your pre-existing content, videos on YouTube or Facebook, blogs, or articles to establish your position as an industry leader. Posting them on LinkedIn will give you even better exposure.

Boost your professional network and generate some worthwhile projects by showcasing the work you've put in so far.

It is vital for customers browsing your profile to understand quickly what you do and what you offer.

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Add any associations or certifications that you or your company holds to your profile, as well as items and skills you offer (including pictures and video). Status update posts on LinkedIn are a great way to engage with your audience and share information.

Linking your posts to other social media channels will make them even more effective. Offering images, videos, and links to relevant websites all help with relevance and quality.

How to Use LinkedIn the Right Way

LinkedIn is a great way to generate leads for your business.

The trick is to use it effectively, and the secret to this is engaging with purpose. There are a few ways to do this strategically:

Be Strategic With Your Posts

People who use LinkedIn are constantly looking for new content to read and share on their profiles. You can engage with your followers by sharing articles relevant to them that will help them grow professionally.

You can find interesting and pertinent articles by searching for keywords on LinkedIn or by following influencers in your industry or niche. The next step is to find a relevant post for your business, comment on it, and share it with your connections.


Commenting on LinkedIn is a great way to connect with professionals in your industry.

It can be a helpful tool for networking too.

If you are looking to start conversations with other LinkedIn members, make sure to add value to the discussion.

You can do this by commenting on their post or sharing your thoughts and experiences in the comment section below their post.

Job Changes

When you see job changes in your LinkedIn feed, you are prompted to congratulate them.

Every stage of the buyer's journey has the potential for connection. The more you check in with past buyers, the more effectively you can leverage these moments to grow your business.

Think of this as a new opportunity to reconnect with your contact. They may have gotten a new job, but they still want to hear from you about your latest content.

This may also mean that a prospect or lead gets an internal promotion, pushing them into a decision-making role.

Work changes may not always be significant, but it can still be beneficial to acknowledge any job change you see in your feed.

As long as you are genuine, your well-wishes will be received positively and may even turn into a lead.

Why is Engaging on LinkedIn a Good Marketing Strategy?

As the world's largest professional network with almost a billion users, LinkedIn can be an excellent marketing platform for businesses looking to engage with prospective leads.

There are many benefits of engaging on LinkedIn. One advantage is that it allows you to find prospects who may not have discovered you otherwise.

Another benefit is that it will enable you to see their interests and connect with them on those topics instead of using cold calls or emails.

In addition to the above, LinkedIn offers many benefits for marketers, such as:

  • Provides an excellent opportunity to build relationships with potential clients and customers

  • Helps you learn about their needs and interests

LinkedIn is the best platform to engage with prospective leads. It provides an opportunity to build relationships with potential clients and customers and learn about their needs and interests.

When you are looking to engage with prospective leads on LinkedIn, you need to have a clear idea about the kind of people and businesses you are trying to reach. This will help you tailor your messages to be more relevant and exciting for them.

The next step would be to find the right person in the company or organization and start building a connection with them, which can lead to long-term relationships and even sales.

For more information about how to use LinkedIn and other social media and networking sites to your advantage, reach out to Kyber Digital.



LinkedIn has been around for a while and is one of the fastest-growing social media networks. It is also an appropriate platform for marketing in the B2B industry.

But are you using it wrong?

To engage on LinkedIn, start with:

  • Being strategic with your posts

  • Commenting on professionals in your industry

  • Connecting with individuals who made job changes

For more information about how to use LinkedIn and other social media and networking sites to your advantage, reach out to Kyber Digital.


Kyber Digital

343 Harbor View

Forked River, NJ


(215) 305-8769

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