Commercial Roofing Advertising with Online Platforms
Roofs fail or need repairs all the time, which means commercial businesses are often looking for roofing contractors.
Even with the demand, the market is saturated with roofing companies that claim to be the best or undercut their cost (which can be an indication of their worth).
This means reputable commercial roofing businesses struggle to find qualified leads through traditional methods.
However, generating those elusive qualified leads does not have to be challenging.
Many commercial roofing business owners turn to online platforms and strategies to market their businesses. Still, it can be hard to know which marketing strategies will generate leads for your roofing company. The more leads you have, the more business you can generate.
This article will look at some of the best digital marketing strategies for commercial roofing companies.
Here are our top ways to advertise your roofing business to generate qualified leads.
Online Advertising Strategies for Commercial Roofing Companies
The roofing industry is one of the most competitive industries in the world. It is also an industry that has been forced to change and evolve as people's tastes and preferences change.
Roofers are now using digital marketing or online advertising strategies to reach potential customers and ensure they are not missing out on any opportunity.
The digital marketing strategies for commercial roofing companies are not that different from other types of digital marketing. The methods need to focus on the target audience and their needs.
We need to understand that roofing is a niche industry, and the target audience is also niche.
It's not like you're selling shoes or clothes where there's a mass market of people who are interested in what you have to offer. It would help to target commercial enterprises looking for roof repairs, maintenance, or installations.
Roofers are professionals who work long hours, often without much time for anything other than delivering roofing quotes, services, and other business-related tasks.
So it is understandable that many commercial roofing business owners are looking for proven ways to generate secure leads from online advertising.
In the roofing industry, digital marketing is a powerful tool that can help you grow your business. It can help you reach new customers and increase your revenue.
Online advertising is one of the most important aspects of any business.
Lead generation helps roofing companies generate interest in their products or services, nurture targeted leads until they're ready to purchase, and build a valuable sales pipeline.
Optimize Your Roofing Website
To best market their products, roofers must advertise their services in the most effective way possible, and that begins with an attractive, optimized, and mobile-friendly website.
Roofing companies can use various digital marketing strategies to make sure their business is booming.
The most important thing they should do is create a modern and responsive website.
This will ensure that the site works well on all types of screens, and it will be easy for customers to navigate through the site.
The next step would be to optimize the roofing website with Search Engine Optimization (SEO) techniques.
This can make sure that their website ranks higher in search engines, and it will also be more accessible for people to find you online.
Your commercial roofing company's website should entice and inform your readers. Your website should also have a blog with interesting articles about the latest trends in the industry.
It's essential to have compelling call-to-action (CTA) buttons on your site, so clients know what to do next.
One suggestion would be to add a "Contact Us" or "Click for a Free Quote" button to initiate contact with the customer without having them navigate to your contact page and ensure that they stay on your website rather than searching out your competition.
Monitor Your Business Reputation Online
Many business owners often don't know the power of reputation management, even though it's something they should be focused on. Reputation management for roofing contractors is an aspect of business that many overlook.
But when so much emphasis is on customer experience and satisfaction, having a solid reputation is crucial.
Online reviews are key, especially for roofing companies, since most customers will do their research online before reaching out. The better your online reputation is, the more likely you will succeed in this industry.
According to Forbes, reputation management and the need to know what people think about your business are central to keeping your brand name known and seen positively. This is important for marketing, and it can affect your bottom line.
After completing a commercial roofing project, a great way to build your online reputation is by requesting that they leave a review on your Yelp! profile or Google My Business. This will help others to see you as the top choice contractor.
Customer Engagement Marketing
Customer engagement marketing is a marketing strategy that aims to keep customers engaged with your brand.
It is a process that requires a company's time and effort. But, it's worth it as customer engagement has been proven to be one of the most effective ways to increase sales.
Traditionally, marketing initiatives only reached audiences through mail and canvassing, but modern-day consumers are becoming more interactive.
That's why more companies are making it part of their budgets to involve customers at critical points in the customer lifecycle.
Your customer engagement marketing strategy should include:
Understanding your customers
Building and creating your brand voice
Sharing your brand voice by showing your vision and values online with others
Providing personal, tailored customer experiences so that your customers can feel a deeper connection with your organization
Creating content that is tailored to your customers by using customer history
Utilizing social media platforms to run social media contests and giveaways
Figuring out where your likely customers are and meeting them in channels they already use
Creating emotional ties with your customers and potential prospects is also known as relationship marketing.
Marketers are always looking for ways to increase customer engagement. It is essential to understand the customer and their needs to engage with them successfully.
The first step in successful customer engagement is understanding the customers. Marketers need to know what customers need and want to provide relevant content to keep them engaged.
Then, marketers can use personalized messages tailored to the individual customer's needs and wants. The goal of these messages should be to get customers excited about your product or service and encourage them to take action.
Marketing has changed over time, and it will continue changing in the future as technology advances, and new platforms emerge.
Customer engagement marketing is one way that businesses can stay ahead of the trends by being engaged with their customers at all times, no matter where they are encountered.
Engaging customers is not just about reaching out to them and following up with them. One needs to engage with purpose.
The key to engaging customers is to provide them with value. You can do this by providing them with information, insights, or solutions that they need – after all, you are the expert in your industry.
Creating informative videos and engaging blogs will solidify your expertise as a roofing contractor. They're coming to you to solve a pain point, and you have the solution.
Software For Online Advertising Your Roofing Company
Advertising your roofing company online is an effective way to reach potential customers. But it can be hard to keep up with all the different platforms and advertising networks.
Many different software options can help you manage your online advertising campaign, but some are better than others.
Some of the most popular software programs for managing your commercial roofing company's online advertising strategy are Signpost, CallRail, Houzz Pro, and Cleverly.
Signpost: Signpost helps home service businesses attract, connect with, and grow their customer base by providing everything you need to start up and run a successful business.
A complete B2B communications management system, it allows users to stay in touch with prospects and customers efficiently, from initial contact through service, follow-up, and customer loyalty.
These integrations deliver a seamless customer experience, automating critical messages throughout the customer lifecycle so that you can worry less about marketing and focus on your roofing business.
CallRail: CallRail is a cloud-based call-tracking software that provides data on your inbound calls. It can match your call, text, and live chats to a campaign, so the campaign's success will be apparent, and you can make changes as needed.
Houzz Pro: Houzz Pro is a free service for professionals to create and manage their business profiles on Houzz.
It is also a place for potential customers to find and contact the professional they are looking for and gets information about the professional's expertise, qualifications, testimonials, work history, and more.
Houzz Pro was created to give professionals an online presence that showcases their work and expertise to potential clients.
Cleverly: Cleverly is the only marketing tool designed to personalize communications with potential customers on LinkedIn.
It uses data drawn from over 10,000 B2B campaigns to find matching leads on LinkedIn and sends proven, customized messages, getting approvals straight to your inbox.
Grassroots Networking
Roofing business networking is an excellent way to grow your business. Networking is all about building relationships with people in similar industries as you.
Business owners can network locally by finding and attending local events or joining a local networking group.
Networking is the process of establishing social connections for professional or personal reasons. It typically involves exchanging contact information with other individuals to develop future business opportunities.
Grassroots networking is a great way to find new customers and suppliers without spending a lot of money on marketing campaigns. The best part? It's free!
As a commercial roofer, there are three groups that you should focus on networking with:
Potential customers
Business owners related to your industry
Other roofers
Joining local Facebook groups and connecting on LinkedIn with related businesses will open your brand up to customers who may not have had connections otherwise.
Networking also helps you make connections with other like-minded professionals and build relationships with people in your industry.
Long-term benefits often come from informal networking, and these can include helping you generate leads or with someone who knows someone looking for a roofing contractor. In the meantime, you'll also have gained valuable knowledge about how to grow your business.
The most important thing to remember when networking is to be genuine. Building a network takes time, so don't expect the connections you make to happen overnight.
Online Advertising With a Digital Marketing Company
Digital marketing is more important than ever today. While Google My Business, Facebook, and Instagram ads are important methods for advertising your commercial roofing company, other online advertising methods are to explore.
Commercial roofing businesses will benefit by reaching out to more people, especially those with access to social media.
This will give your business the exposure it needs and help you grow. Make sure your content is engaging and attractive so people will want to spread the word.
Digital marketing is constantly changing, so it can sometimes feel difficult to know what methods to choose, which is where we come in.
At Kyber Digital, we understand the importance and methods of creating digital campaigns that help grow your company. With us, you'll be able to expand strategically and reach out to new audiences with ease!
Rationale
Roofers are now using digital marketing or online advertising strategies to reach potential customers.
Lead generation helps roofing companies generate interest in their products or services, nurture targeted leads until they're ready to purchase, and build a valuable sales pipeline.
So how does it work?
To best market their products, roofers must advertise their services in the most effective way possible, and that begins with an attractive, optimized, and mobile-friendly website.
Online reviews are key, especially for roofing companies, since most customers will do their research online before reaching out.
You’ll also want to conduct customer engagement marketing strategies, use software to advertise, and leverage grassroots networking.
Want to learn more? Kyber Digital understands the importance and methods of creating digital campaigns that help grow your company. Reach out to learn more.
Kyber Digital
343 Harbor View
Forked River, NJ
08731
(215) 305-8769
