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Do You Have a Marketing and Sales Plan That Actually Works for Expanding Your Business?

Growing a business is hard work.


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You need a good idea in a profitable niche.


Then comes defining your target demographic and providing something of value to them—all of this to gain a foothold in the industry.


No matter the intent of your marketing plan, getting the word out has never been more critical.


Without a marketing plan to attract new customers and without good sales to keep your existing customers loyal and to come back, your business will never be able to grow or make a sizable profit.


Do you have a marketing and sales plan that actually works for expanding your business? Chances are you are not seeing the results you want.


To help, we’ve outlined 7 marketing and sales strategies to grow your business.


 


Overcoming Marketing Challenges


Online marketing campaigns are more complex than ever before. Social media, search engine optimization (SEO), and pay-per-click advertising are part of a well-oiled machine that runs a digital marketing campaign.


It can be challenging to know how to market your company properly. Marketing involves reaching audiences and convincing them to take action, increasing your visibility and sales while maintaining a profit.


When optimizing your sales funnel, the first thing to remember is to figure out the type of outreach that will be the most cost-effective. Marketing can be expensive, and you don't want to lose profits. Your message must match your audience's needs, not just your desires.


Avoid becoming stagnant by taking risks. Most entrepreneurs are too trapped in their comfort zone to realize their business stagnates until it's too late. That's why we set up these marketing strategies to keep your business on the right path.



What are the Best Marketing Strategies?


Having a sound business model and building a good relationship with consumers is vital for a company's success. But you still need a strong marketing strategy to really get your company out there.


Businesses should tailor marketing strategies to the customer to increase visibility. Creativity is key to this and will require tactics tailored to your audience's needs.


You can connect with more customers in less time. If you don't have time to do the work yourself, it might be worth hiring a writer.


If you want to improve your results, here are seven strategies that can help you:



Marketing Strategy #1: Create an Email Newsletter Strategy


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Email marketing can be an integral part of an effective marketing strategy.


Messages sent to your subscribers through a newsletter allow business owners to be honest, and straightforward and have personal conversations.




Segment your list based on how your subscribers sign up or based on their purchases.


For example, if someone clicks on a specific link, they've shown an interest in that item or topic.


You could trigger subscribers to be marketed to later by giving them special offers or putting them in a special email list that promises insider information or scoops.


You should always test your broadcasts before sending them. You might want to try A/B testing different messages and see which one gets a better response.


To get your message across to the audience you want to speak to, you must understand what they want.


Tailoring your message will help them relate to your business and prove that you are an expert, leading to better communication and connection.



Marketing Strategy #2: Branding Yourself Online


Successful brands need a firm plan for their future. They should identify the character of their company to recognize when it changes and adjust to new opportunities.


A good brand strategy can be an advantage for your business. It will affect all aspects of the company and how customers perceive it. A brand is not just your product.


A branding strategy will help you win loyal customers, let you charge higher prices, and allow you to differentiate your business from your competitors.


In reality, your business is more than just a logo! It's about the feeling people associate with your brand. The intangible quality of your brand will set you apart from both juggernauts and average brands.


Brand consistency is crucial in order to build trust with your customers. By presenting the same voice and personality across your marketing materials, you can show that you are who you say you are and that you are the expert.



Marketing Strategy #3: Partner Up to Enhance Your Business's Reach


Influencers on social media have become a key part of generating buzz for many businesses online.


As such, it's crucial to build relationships with influencers who have the correct followers and demographics to maximize the reach of your content.


A good influencer, even one that is local to your community, can reach the relevant audience for you. Quality distribution and a good plan are essential to expanding your business. You also get the lasting benefits of increased exposure and return on investment.


PRO TIP: It is worth investing in micro-influencers; they have a low price tag, which means investing in them can lead to a better return on investment for your business.



Marketing Strategy #4: Start Creating Video Content for Your Blog or Website


Video Editor - Kyber Digital

One of the best ways to promote your business is to create videos. Try teaching something valuable that your audience might want to learn more about.


Lead them through the process of using your product or show them how you use your service.


Create tutorials for people from the questions you are most frequently asked by prospective and current customers. Video tutorials are an excellent way to gain visibility and revenue.


YouTube is very popular, and users can find how-to videos on pretty much anything they want—there are videos on every topic possible.


Successful businesses solve problems that people have. Think about what you're good at and what issues your company fixes and use that to create video content.



Marketing Strategy #5: Use Social Media


Social Media - Kyber Digital

There are many social media platforms for businesses to take advantage of to grow their business, including LinkedIn, Instagram, and Facebook. Make sure to consider what you're posting and when to post before publishing by analyzing data that determine when your audience is online.


You may wish to get ideas of what to post on social media from others in your industry, or content that you find appealing yourself. If social media is too overwhelming, consider hiring a social media manager to take care of the details.


You should post information that you find interesting to share with your audiences, such as what you are currently working on, what to expect from your business, and other inside details about your brand, which gives your followers a connection to you and your business.


Engagement is essential when using social media, so promptly respond to comments or questions.



Marketing Strategy #6: Start Blogging


If you haven’t started blogging for your business, this is your sign to start.


Blogging can be tedious and time-consuming, but there are different ways around this. One way is by blogging on other platforms to have the visibility needed to build your following quickly.


Social media is a great way to engage with your audience and provides an effective advertisement that leads your audience to your blogging platform.


Guest blogging is an effective way to increase your brand authority, and online visibility through partnerships and develop your writing skills.


Blogging, like how-to videos, helps to build trust and authority, which will help convert your readers into clients or customers.



Marketing Strategy #7: Get Familiar with Search Engine Optimization


Your marketing strategy will be nothing if no one can find you. Search engine optimization (SEO) is something that you must master to achieve a decent ranking on search engines.


Keep in mind that SEO does not mean replacing good content with keyword stuffing. Google views this as manipulation, and it will backfire.


To get the ranking you want, you must write SEO-worthy content to please search engines and satisfy humans with engaging and valuable content.


It's more important to focus on quality content generation; cutting corners will make your content dull and unappealing to readers.



Final Thoughts on a Sales and Marketing Plan that Actually Works for Expanding a Business


The goal of a marketing plan is to increase customer acquisition and retention. The key to success is to create a strategy that will allow you to reach and connect with your target audience.


Businesses can market in many ways, but some are more effective than others. These methods include content marketing, social media marketing, email marketing, inbound marketing, and lead generation campaigns.


Choose the marketing team from Kyber Digital, a full-service marketing agency specializing in working with commercial and residential contractors and industrial construction firms.


We will develop a marketing and sales plan that considers your needs to expand your business. Reach out today!


 

Rationale


Marketing and having an effective marketing plan are two different things. To effectively market your business, you need a strong strategy. Here are 7 marketing strategies to implement for effective marketing:


  1. Start a newsletter

  2. Develop a branding strategy

  3. Partner up with influencers

  4. Create video content

  5. Post on social media

  6. Start blogging

  7. Get familiar with search engine optimization


Businesses can market in many ways, but some are more effective than others. These methods include content marketing, social media marketing, email marketing, inbound marketing, and lead generation campaigns.


If you need help with your online marketing, choose Kyber Digital, a full-service marketing agency specializing in working with commercial and residential contractors and industrial construction firms.


 

Kyber Digital


343 Harbor View

Forked River, NJ

08731

(215) 305-8769

kyberdigital.com


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