How A Strong Brand Builds Trust
A business in any industry needs to understand how its customers respond to its brand.
A brand is more than a visual representation of who they are; the brand also represents the types of values that the company holds and is embodied in the actions that they take with their product, services, and customers.
Your brand wants to be trusted by customers because that will mean that they come back time and time again.
If you produce a reasonable quality product, then your customers will see that you check all the boxes—good product, reasonable customer service, trustworthy brand. This is overall the best scenario for your bottom line.
If you’re looking to build trust (and you should), you’re in the right place. Here’s how a strong brand builds trust, and 3 strategies for starting that process in your marketing campaigns.
Characteristics of a Strong Brand
The best brands give off a sense of trust so much so that customers feel like they can rely on that brand to follow through with what they say.
This level of trust-building is still reasonable—they don’t give away too many things for free—but they do provide a sense of clarity around their policies and protocols so customers have a positive customer experience.
Gartner defines brand trust as: “a consumer’s trust and belief that a company will consistently follow through on its stated intention and provide support over time.”
Characteristics of a strong brand include:
Sense of calm, patience, and poise
Sense of money or at least not a lot of worries about money
Expertise in their field
Capability to follow through with products or services
Competitiveness with others in the field
Distinct differences from competitors
Passion for what they do
Consistency
Strong leadership
The perfect level of marketing and exposure
Knowledge of their customer base
Authentic, long-lasting, ability to defend their claims
Entertaining, interesting, and buyer-centered
Helpful!
As you can see, there are many different types of characteristics that brands can embody to build trust. Luckily, by doing some of these things you can slowly start to build trust.
Examples of How a Strong Brand Builds Trust
Some of the most well-known brands are great examples of how to build trust and show authenticity and poise as a market leader.
1. Tesla
Luxury car brand Tesla might be driven by the popular antics of CEO and founder Elon Musk more than anything, but its dedication to premium technology and leadership also builds trust among its market.
Tesla’s cars are more expensive than competitors but its money stays out of its brand and is funneled back into the making of its cars. Tesla cars are high-quality and designed with technology not seen in any other car before.
Clearly, Tesla is distinctive and competitive, and, through the level of technology used in their cars, its expertise shows through. With a sleek, simple design, Tesla has made a niche market for itself.
2. Apple
Apple is always a favorite when looking at brands that do it right. Known for its reliable computer technology, Apple is a textbook example of a strong brand.
Apple builds beautiful, innovative computers that come with their own distinct qualities.
Unlike other computer companies that make computers and then rely on operating systems from other brands (like Windows and Linux), Apple products come with their own operating systems, filled with unique features, aesthetics, and characteristics that Apple consumers have come to love.
Just like Tesla, Apple has been a leader in the IT industry by also propelling its Apple iPhones, iPads, and fitness watches to a new level, adding synchronicity, smart design, and smart technology.
3. Trader Joe’s
Trader Joe’s is another strong brand, one that has truly flourished in the American market. Trader Joe’s has differentiated itself from other grocery stores by labeling itself a “national chain of neighborhood grocery stores.”
And with their unique flavors and branding, they have managed to create a feel-good, mom-and-pop vibe in chains all across the country.
Trader Joe’s provides quality food and foods that can’t be found anywhere else. It’s not surprising that some people will literally ship this food to other countries!
4. Nike
And finally, no list is complete with a mention from Nike.
Known as the “just do it” brand and a leader in fitness apparel, Nike is a strong brand that promotes its values in the very clothes they sell.
From inventing the waffle shoe that is targeted toward serious athletes, to inclusive marketing which empowers everyone to use their bodies in athletic ways, Nike provides quality products and a sleek design, and they tailor directly to their growing market.
From bold designs to out-there marketing, Nike just does it right.
3 Strategies for Building Trust
Hopefully, through these examples, you can start to see how companies position themselves as trustworthy and authentic.
Not only that, but these brands are actively providing a level of trust, expertise, and helpfulness that customers are looking for.
You should be trying to build this in your own company. To get started, here are 3 strategies to consider:
Understanding Your Market
The first step in doing anything right in any size company is to understand your market.
Your market is your number-one priority because it tells you what other companies are doing, how competitive your pricing should be, the products and services that your customers are looking for, and the level of service that customers have come to expect.
By evaluating your market, you can better understand pain points within the market, unique niches that have not yet been developed, and areas for improvement in product design and service deployment.
Change Your Language
The language used in your marketing, customer service, and product development is key to showing your customers who you really are.
With authentic language, your customers will know that they want your company to be trusted and you want to show them who you really are.
Your language showcases your caring side, your authenticity, and your dependability. It also can educate your customers about the product details, giving them insider information about how your service works or even how the technology or product you are selling works.
This helps them feel included and welcome, and less like you are an enigma storefront looking to profit off them.
Include Customers in Product/Service Development
Another great strategy for building trust is to ask that your customers are actively involved in the product development process. This can be as simple as a brewery asking customers to name the beer or choosing the next type of beer to make the following season.
Or perhaps you are a shoe company and you release four special shoe lines and whichever shoes your customers buy the most gets to stay on for a limited or extended time.
There are a lot of ways that you can extend product development to your customers and in doing so, you are giving your customers more investment in your brand and product/services.
Building Strong Brands Comes From Within, and From Good Marketing
Building a strong brand does not happen overnight, however, with your values in place, and with a strong marketing platform, you can change how your brand is perceived by your customers.
With a strong marketing team, like Kyber Digital, you will be growing your strong brand campaign on your digital front, in the automation process, and in priority product development.
There are a lot of changes that you must make to streamline your brand development, and the best ones do it with a marketing company on their side.
Watch your marketing campaign succeed with Kyber Digital.
Rationale
The best brands give off a sense of trust so much so that customers feel like they can rely on that brand to follow through with what they say.
Characteristics of a strong brand include:
Sense of calm, patience, and poise
Sense of money or at least not a lot of worries about money
Expertise in their field
Capability to follow through with products or services
Tesla, Apple, Nike, and Trader Joe’s are four great examples of strong, trustworthy brands.
To get started, consider the following strategies:
Understanding your market
Changing your language to be more honest
Include customers in service/product development
With a strong marketing team, like Kyber Digital, you will be growing your strong brand campaign on your digital front, in the automation process, and in priority product development.
Reach out to Kyber Digital today!
Kyber Digital
343 Harbor View
Forked River, NJ
08731
(215) 305-8769
