How to Get Started Using Educational Videos to Educate Your Viewers and Win New Customers
Updated: Apr 4
Great content marketers use videos for education and broadening their audience reach.
And with good reason—people are flocking to YouTube to learn how to do things.
Whether you are selling a product, a service, or just sharing knowledge on a topic, engaging instructional videos should be simple to understand, lively, visually appealing, and address your audience’s pain points.
When you start to formulate your content marketing strategy, consider implementing educational videos to win new customers.
Whether your audience is on social media, Facebook Live, or YouTube, you should be educating your viewers and connecting with your audience through video mediums.
Video is essential to your marketing strategy, but how do you get started using videos to educate your viewers and grow your audience? Keep reading.
Get Planning Your Videos
While it sounds as simple as picking up a camera, pointing, and shooting, the fact is that creating compelling videos that will engage your viewers and grow your audience takes more groundwork.
First, you will need to determine several things:
What type of content will showcase your product or service best? You can use a Q&A format, demonstration, walkthrough, how-to, listicle, and more.
What do you want your audience to learn from the video? Choose to answer FAQs, showcase different uses for your products, troubleshoot product issues, or provide other lessons.
What is your target audience? You might need first to determine your target audience if you have not done so, or perhaps you are looking to expand your target audience to include a different demographic.
What problem are you solving for them? Determine the pain point you want to solve for your audience.
How long do you want your video to be? Shorter videos are ideal, but it depends on some factors.
How much do you want to spend? If you are creating the video yourself, you can do it for free!
What format do you want to use? Do you want to use animation or live-action? Screencast voiceover or appear on camera?
You don’t need to be a professional camera person to create a compelling video that educates your viewers and broadens your audience. You can even use your phone to make your content.
Your audience should learn something from your videos, or they will lose interest.
At the same time, your video needs to be engaging. Survey your staff or consider frequently asked questions that you receive via email, phone, social media, or other contact methods, and create content that helps to solve this problem.
Once you have covered these items, you can create your content calendar to keep everything organized and start getting ready to shoot.
Script Your Video Content
You might think you can jump on the camera and wing it, but it really does help to prepare for your video by writing a script.
Using a script is not as tacky as it may sound.
You will sound more professional and will be able to say everything you want to. You will also save from stopping and starting multiple times or doing heavy edits.
Even if you prefer to improvise, jotting down the main points for the video will help keep you on track and ensure that everything you want to address is covered.
Your script will be used later both in your storyboard and when you film the video. The script should:
Discuss visual effects: What type of photos, diagrams, or other visual effects will you use? Write them into the script with an insert.
Flow: Be a storyteller. Your audience will lose interest if you simply state facts or information. Use your facts and figures in the story you are telling.
Be enjoyable: You don't have to be a comedian, but you can insert some humor into the video to keep things light.
After you have created your script, run it by someone who has an eye for marketing to see if there is anything that should be added and if so, edit accordingly.
Record and Edit the Video
You can record your video on a tablet, computer, phone, or camera.
If you have a high-quality video recorder, you may be able to create your video right in the camera program without making too many edits.
If your camera does not have these options, you can still create an engaging and effective video in video editing software. Use a screencasting program to pause, stop and redo parts of the video.
Doing so will put less pressure on creating the single-shot video, and some programs offer you the ability to edit your video and make comments.
Use a high-quality microphone to ensure that your voice is heard and your message gets through to your audience.
Publish Your Video
Once you have created an engaging video, you need to choose where it will be published. To be successful, you will need to post your video across different channels, such as YouTube, social media platforms, and your website, where you should prominently display it.
Your aim is to help your viewers, expose your brand to as many new viewers as possible, and encourage your viewers to take some kind of action after viewing.
Your video will also benefit from the following steps:
Optimize: You want to rank on search engines, so title and tag your video and write a description that will ensure that your intended audience can easily find you.
Engage: Respond to comments and reactions on your video so that your viewers feel valued and as though they have a special connection with your brand.
Analyze: Keep an eye on your analytics to see what is working; change what is not.
Market: Think about using paid ads to reach more viewers.
Creating dynamic and engaging videos that educate your viewers and reach a wider audience will help build your brand and convert leads to sales.
Follow the above tips so that you can leverage your instructional videos to grow your business.
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