Search Engine Optimization
Updated: Dec 4, 2021
Why You Should Hire an SEO Specialist or Manager to Rank Higher on Google:
Everything You Need to Know.
Looking For An SEO Specialist Or Manager? Search engine optimization is one of the best investments that help take your small business to the next level. If you have been wondering whether to invest in SEO, you have come to the right place.
Investing in SEO is similar to putting money in a 401k for your business. The money you invest will gain value over time and remain in your account. Search engine optimization creates long-term value for your business that will continue to accrue over time. Here is why you should invest in SEO for your business and choose a professional SEO specialist to manage your campaign.
What Is Search Engine Optimization? SEO or search engine optimization is the process of optimizing your website so it achieves a high position in the search results of Google, Google/Apple Maps, and other search engines. SEO improves the rankings of your website in the organic or non-paid search results. A start-up or small business may not have the advertising budget to invest in paid advertising on Google Ad Words. Even though paid advertising gives you quick results, it may burn a hole in your pocket if you don't know what you are doing. That's why SEO is the smartest investment for a start-up or small business. It will help take your business to the next level within no time when done correctly. There are two important aspects of SEO - on-page and off-page SEO.
"The best place to hide a dead body is on page 2 of Google." - Unknown author, but very true!
On-Page SEO On-page SEO is what it sounds like - SEO content on your website. This consists of all the work performed on your website to make it search engine friendly. Even if you have the best-looking website in the world, it's useless if it doesn't rank high in Google and other search engines. For your website to rank on the first page of Google, you should implement an effective on-page SEO strategy for your site. On-page or on-site SEO is all about enhancing the relevancy signals of your website for the search query. On-page SEO is important because it tells Google all about your site and how it can provide value to the visitor. It helps to optimize your website for both search engine bots and human eyes. Here are some of the most important on-page SEO elements you need to consider: • High-quality content - because content is still king • Page titles with your main keyword • Meta descriptions with your keywords in it • Header tags • Image alt-tags with the keyword • Schema or structured markup • Site speed • Mobile responsiveness • Internal linking • Location and map embedding
Off-Page SEO Off-page SEO is a technique you can use to improve the position of your website in the search engine results page (SERPs). Many people think off-page SEO is all about link building, but it is more than link building. It includes other promotion methods that help improve the rankings of your site. Off-page SEO refers to any activity that is performed outside the boundaries of your website - which helps rank your site higher on Google and the other search engines. Brand mentions, link building, and social media marketing are some of the important tasks in this regard. Off-site SEO gives your site higher rankings and greater exposure on the search engines. Quality backlinks and social media links will help build the trust and authority of your site. This is important to rank your site higher in search engines.
What Are Backlinks? Simply put - backlinks are hyperlinks on other websites that link back to your website (domain). A referral link is a unique site (seo.com) but one unique site could backlink your site multiple times, mostly in articles or blogs. Some think that the quantity of links is more important than the quality of the link - FALSE! This might have been true a decade ago. You could rank a site by throwing in thousands of spammy links in the good old days. But SEO has evolved today. Trying to rank your site by using shortcuts or cheap methods may harm your site in the long run than doing any good (which is very hard to fix!) You may see a ranking boost for the first few days or weeks. But when Google finds out you have been using spammy links and trying to cheat the system, they will de-rank your site from their SERPs. Kyber Digital only uses smart, and safe methods to rank your site and protect your domain. We use Ahrefs, SEMRush, and several other software to monitor your domain's health and help rankings. That's why you need to avoid shortcuts or cheap ways of ranking and hire an SEO specialist to increase the rankings of your site.
Why You Should Invest In SEO? There are many reasons to invest in SEO for your local business. Whether you run a small, medium, or large-scale business, SEO is one of the best marketing strategies to take your business to the next level. If you are still not investing in SEO, you are leaving a lot of money on the table. Your competition is taking advantage of the situation to ethically steal your profits. They are already making huge profits by attracting your potential customers to their business. That's why you need to invest in SEO without further delay. Here are some of the many benefits of investing in SEO for your business. Reduced Adspend SEO is a free and organic method. You don't have to spend millions of dollars to rank your site on the first page of Google like with paid methods such as AdSense. Paid methods give you quick results, but you have to spend millions of dollars to get your business in front of potential customers. The only money you have to spend on SEO is to hire a professional SEO agency to implement an effective strategy for your business. It reduces the ad spend of your business and gives long-term results. Outranking Competitors SEO helps you outrank the competition. Search engine optimization creates a level playing field for small businesses to compete with Fortune 500 companies on the web. If you implement an effective strategy, you can easily outrank your competition - even though they are more established than your business. SEO lets you spend a little money and attract highly targeted clients to improve your conversions, sales, and profits in the long run. Social Proof Social proof is the latest trend in search engine optimization. Social signals are already part of the Google algorithm. The more social proof your website has, the higher it will rank on Google and the other search engines. Social media platforms help your business to build a solid relationship with the customer. Customers prefer to deal with brands they know than a brand they have never heard of. Social proof will increase your brand exposure and get more targeted traffic to your business.
Why You Should Hire An SEO Specialist? SEO is time-consuming and complex. Implementing an effective SEO strategy isn't an easy task if you are not up-to-date with the latest trends in the industry. Outdated SEO can do more harm to your website than good. It can decrease the rankings of your site because Google has penalties for sites that use outdated SEO strategies. That's why you need a professional SEO manager to handle the process on behalf of your business. A full-time SEO company is up-to-date with the latest trends in the industry. They have many years of experience perfecting the strategy. They can get the best results for your business. Outsourcing your SEO will save time and allow you to focus on the core functions of your business. Partnering with an SEO specialist or manager will expedite implementing an effective search engine optimization strategy for your business. Measuring the ROI of SEO
In order to determine the true value of your campaign, one measure that should take priority is your return on investment (ROI). SEO ROI calculates the return on investment of search engine optimization. Measuring SEO's return on investment puts into perspective the impact SEO can have on a business. It can be calculated by looking at search engine rankings, website traffic, and goal completions by using the ROI SEO formula, (Gain from Investment - Cost of Investment) / Cost of Investment. Measuring SEO's return on investment.
If you get 100 leads per month and 25% of the leads become customers, the goal has a 25% conversion rate. If each lead that converts spends $200, your average value is $200. Determine the value of each lead by dividing the total value of conversions by your original number of leads. If you earn 25 customers and they each spend $200, you make $5,000. Divide the $5,000 by your original 100 leads, and each lead is worth an average of $50.
Once you have tracked conversions for a period of time, you will have enough data to start measuring your ROI from SEO.