Tips to Optimize Your GMB
Google My Business (GMB) is a tool that can help you manage your business's presence on Google and connect with local customers. As a business owner, it's important to take care of your company's profile on this platform to rank higher in search results and bring in more customers.
Any business looking to succeed in today's digital world needs a Google My Business profile. But many people fail to realize that they need to optimize it to give visibility to their other digital assets.
Think of the Business Profile as your window to customers that live inside search. It's a powerful—and free—listing on Google with all your essential info – including what you do, when you're open, where your business is located, and the latest news about your business. And it makes it easy for customers to find, learn about, and engage with you.
Despite Google being the most popular search engine on the planet, with an average of 5.6 billion searches per day, it is widely regarded as difficult to rank.
One study found that a business will receive an average of just over 1000 searches per month. 84% of these queries come from 'discovery' searches, while the remaining 16% are found via direct search queries.
Google My Business (GMB) has been widely successful, but it needs active management. If you want people to find your business, you'll need to research features and take advantage of them! Not many businesses know how this fantastic tool can help them.
This is where we come in. These are some of our tips to increase your business's online presence and drive more traffic, sales, leads, and followers.
What is Google My Business and How to Start Optimizing Yours
Google My Business is a convenient and cost-effective way for small businesses to get in front of customers. While most people refer to it as a Google business listing, it's also known as your Google Business Profile.
The importance of Google's Local Search spotlights the need for having a GMB listing as even if you already have a business up and running, it won't be found by people searching for qualified sources.
When you search for a local business on Google, it will show different results from that specific location.
You can see information about each service and what they provide, making it easier to find what you want.
When your GMB listing is complete, locals searching for your product or service will see your address, hours of operation, type of business, photos, and reviews.
If a business has a Google My Business, they are much more likely to be featured in Google Knowledge Graph, which takes information from verified GMB accounts.
The Knowledge Graph is searchable, easily scannable, and can be found for almost anything you would like to know about.
It provides geographical information, including generating a Google Maps location, where searchers can find your business and get directions.
This is a prime example of what having a GMB listing, and good local SEO can do for your business.
How to Optimize Your GMB
Create a Google My Business account
A Google My Business account is an integral part of any company's digital strategy. Companies that don't have one are missing out on potential customers.
A Google My Business account allows businesses to provide information about their products, services, hours of operation, and contact information so that potential customers can find them online and in person.
Ensure each portion of your GMB account is complete
If you're looking for an easy way to get more leads for your business, then your Google My Business profile should be complete and regularly updated with any changes.
It's easy to take care of everything on the GMB homepage. You just need to enter your business name, address, phone number, and a link to your website.
You can also post frequently asked questions and answers, detail your products or services, fill in the 'Category and Attributes' section, and other more detailed information. Ensure that your email, phone number, and website are accurately entered so that customers have no problem getting in contact with you.
Take advantage of the 'From the Business' section
To better connect with customers, pen a personal note that uses keywords from your industry in the 'From the Business' section on GMB. This is an easy way to generate a more personal connection with customers by having employees share their thoughts, experiences, and knowledge with your audience.
Create posts on your Google Business Profile
Businesses can now share content with their Google Business Profile just as they would on social media. You can post announcements, offer promotions, and other business-related material within your My Business account and see new updates there.
Ask for reviews
Google considers reviews the most influential factor in consumer buying, so this is a key ranking factor in their algorithm. For most searches on Google, the top three results will be local listings. Those with the most reviews and higher ratings will be at the top. So make use of customer reviews to improve your SEO ranking!
Respond to engagement on your GMB listing
One easy way to make customers feel important is to feel like they are getting personalized attention. In a world with so many choices, many small business owners forget about the importance of personalized customer service. You can respond to reviews and set up messaging on your GMB so that consumers can contact you immediately.
Why You Need to Optimize Your GMB Listing
Google My Business is an essential part of any business's marketing strategy. They can be edited and updated to provide the best information for potential customers, and there are other benefits to optimizing your Business Profile for effective local marketing:
Give Your Local Ranking A Boost
Google's ranking system for business profiles considers proximity, similarity, and usefulness as well as how many visitors a particular profile gets. Optimizing your Google Business Profile should help to increase your rank in Google searches. A higher position means more searchers will find you, and therefore you'll have a better chance of getting leads and eventually sales.
Drive Engagement
It's becoming more likely that people are just going straight to Google for everything, from answers to trivia questions to the best way to bake muffins to finding home improvement service providers. So there's a connection between the quality of the information in search engine pages and how often people have been clicking on the business. With more people now reaching out to you through Google, your Google Business Profile should be optimized and created for a high level of engagement. Moreover, it is vital to maximizing conversions to improve their overall value.
Get Those Conversions
An unfinished Google Business Profile does not guarantee you, new customers.
Your business will be indexed by search engines whenever people search for it and see reviews about it.
You also want your brand to be top of mind when consumers are searching, and an easy way to create a memorable brand is to come up with some creative marketing.
This will make your business stand out when customers search for your services. Using photos displayed on your GMB, your leads will see what you do well, which can drive your conversions.
As a local business, it's crucial that your customers can find you quickly! Optimizing your Google My Business Profile will help make it easy for people to search for relevant keywords.
Your profile can also showcase the products and services you offer on your website, plus allow people to ask questions about them. You may even choose to do paid advertising as part of your marketing strategy through GMB.
The easy-to-use, free Google analytics and UTMs (Urchin traffic monitor) available through GMB can help measure the effectiveness of your campaigns, lead generation, and customer retention efforts.
How to Maximize The Potential Of Your Google My Business Page
Google My Business helps you manage your online presence across Google Maps and Google Search.
Businesses need to have a strong Google My Business page to be found by customers.
The page should be updated regularly with accurate and up-to-date information about the business. This will help it rank higher on search engines and give the company more visibility on the internet.
You can use a content marketing team to help you update your Google My Business Page. Our content marketing team at Kyber Digital will optimize your GMB and promote your business through various channels such as blogs, social media, or videos, which will increase its visibility online and attract more potential customers.
Rationale
Google My Business (GMB) is a tool that can help you manage your business's presence on Google and connect with local customers.
Optimize your GMB using these simple steps:
Create a Google My Business account
Ensure each portion of your GMB account is complete
Take advantage of the 'From the Business' section
Create posts on your Google Business Profile
Ask for reviews
Respond to engagement on your GMB listing
You can use a content marketing team to help you update your Google My Business Page.
Our content marketing team at Kyber Digital will optimize your GMB and promote your business through various channels such as blogs, social media, or videos, which will increase its visibility online and attract more potential customers.
Kyber Digital
343 Harbor View
Forked River, NJ
08731
(215) 305-8769
