Top 5 Things Homeowners Look for When Hiring a Company
Updated: Oct 11, 2022
Home renovation projects can be costly, so homeowners should do their homework before agreeing to a contract with a home service professional.
Finding a qualified and trustworthy home service professional may be difficult for some homeowners, especially those new to home improvements.
Homeowners require an expert who is honest and dedicated to seeing their ideas come true.
The good news is that as a contractor, displaying what you have to offer will allow homeowners to understand your company in a matter of seconds—because that’s how long you have to make an impression.
It would be best if you first examined the most critical criteria homeowners consider when hiring a house service professional to ensure your service matches their needs and you gain leads and secure jobs.
So, how can you ensure that you meet the criteria that will help you get jobs? We have the answer. Read on to see our list of the five most important things homeowners look for when hiring a company.
What Are Homeowners Looking for When Hiring a Home Services Company?
Homeowners are first and foremost looking for a company that they can trust to complete the job to their satisfaction.
Since the most important criteria homeowners consider when hiring a house service professional is trustworthiness, this means they rely on someone who will do what they ask and deliver outstanding results each time. The homeowner must feel confident in your ability and believe you are committed to seeing their ideas come to life.
Homeowners are also looking for a reliable company that can be counted on to show up when they say they will keep their appointments, arrive at the job site prepared with all necessary equipment, materials, or supplies to complete the project, and provide accurate estimates of pricing and time required.
It's also important to show up when you say you will and provide a solid quote each time. In addition, homeowners want professionals who can complete tasks in the timeframe they have allowed for them.
They also prefer that your company is insured and bonded because it shows that you care about their safety and yours. Homeowners don't want accidents on their property, so they want you to be insured and bonded.
Homeowners also look for a skilled, experienced, and dependable company because the job must get done correctly every time. You should provide top-quality work each time so homeowners can rely on your services. They must feel confident in your abilities, in the end.
5 Essential Things That Homeowners Want to See
There are five essential things that any business hoping to secure leads for home improvement projects must cover:
Online presence
Proof of completed work
Brand familiarity
Accessibility/Ease of communication
Estimate of costs
We will delve deeper into each section below.
Online Presence
First of all, homeowners are looking for a company that has an active presence on the web. They will likely turn to the web when looking for home services companies. Getting leads by providing information about your business is essential because you need to make sure people know who you are and what you do to build trust.
This means using Google My Business and Yelp so customers can check out photos, hours of operation, contact information, and the average review rating. Making sure that past clients are happy is one way to make your company more attractive and encourage future business relationships.
Providing customer ratings on sites like Google My Business and Yelp helps homeowners see what other people say about your business. You may need to encourage your customers to provide feedback by asking for reviews in a follow-up call or message. In any case, homeowners are practical. Too many 5 star reviews can appear disingenuine; people understand that not everyone is always delighted. So, it is not the end of the world if you don't receive perfect ratings each time—aim for an average of 4.8 stars!
You can also add a link to your website, so customers have access to more detailed information about what you do as well as testimonials from past clients.
Photos or Video Evidence Of Completed Work
As we mentioned above, homeowners need evidence that your company is capable of completing the job correctly.
While some projects can be viewed in person, the majority can not be. Therefore, photos and videos of your work are essential. Taking the time to provide detailed videos and photographic evidence with a good quality smartphone or camera (or hire a professional photographer) can make all the difference between a homeowner choosing your company or your competition.
Showing photos or videos of previous work you have completed in order to build trust with potential customers will serve your company well when you are looking for leads.
Brand Familiarity
Is your brand well known in your area? Homeowners that are more familiar with your company are more likely to hire you for their projects.
This means you should focus heavily on building brand awareness in your area.
One of the best ways to do this is by using online advertising platforms like Google AdWords, Bing Ads, Facebook ads, and more. This will help you connect with potential customers at a much faster rate than if you were doing it alone or through word-of-mouth marketing strategies.
With these tools in your arsenal, you can cover a larger area and reach more potential customers than ever before.
Accessibility
Making it easy for customers to access you is one of the essential things when securing leads in-home services.
Providing a phone number that people can call or an option to chat or email with questions and request an appointment through these platforms is crucial to appearing accessible to any potential customers.
You should also be available to answer any customers' questions, whether it is through email or phone calls, and even social media channels. Working just one hour outside of regular business hours, from 8am to 6pm can increase the volume of your business inquiries.
Having a variety of communication platforms available allows you to reach more potential clients looking for your company's services. It also lets them know what the process will be like if they decide to hire you and shows that you care about their time.
Estimate of Costs
Though it may seem like an obvious thing, homeowners want to know what they can expect to pay for your services. This is why providing potential customers with a free estimate of costs on your website or in person can be very effective while securing leads for home improvement projects.
An easy way out would be simply telling people the price list you have set to begin with, but you should aim for a more individualized approach.
Providing an estimate of costs allows homeowners to know what they can expect from your business. It will enable them to have this information in advance rather than being surprised by it later down the road when something goes wrong or doesn't work out as expected. Offering a pricing calculator for estimations can help homeowners understand what to expect and budget for during the project.
Stand Out Above the Competition
The above are the top five things homeowners look for when hiring a company to complete on-site work in their homes.
Providing accurate information about your business and photos/video evidence of completed projects increases trust between you and potential clients, leading to more opportunities to grow your customer base.
To learn more about how we can help build your customer base, visit our website.
If you are interested in discovering how we can help you gain leads from homeowners looking to hire companies like yours to complete renovation/repair work on their homes, contact us today.
Rationale
Home renovation projects can be costly, so homeowners do their homework before agreeing to a contract with a home service professional. Finding a reliable service professional can go a long way for homeowners’ peace of mind and the companies that secure these homeowners as clients.
There are five essential things that any business hoping to secure leads for home improvement projects must cover:
Online presence
Proof of completed work
Brand familiarity
Accessibility/Ease of communication
Estimate of costs
Providing accurate information about your business and photos/video evidence of completed projects increases trust between you and potential clients, leading to more opportunities to grow your customer base.
To learn more about how we can help build your customer base, visit our website.
Kyber Digital
343 Harbor View
Forked River, NJ
08731
(215) 305-8769
