Top 7 Things to Know if You’re Advertising a Commercial Roof Business
If you're advertising a commercial roofing business, it's important to know what you're doing.
There are many different ways to market your commercial roofing company, and not all of them are effective.
It can be hard to find time for marketing when you're juggling day-to-day operations and communicating with your employees and other contractors.
Industry leaders know that marketing is essential for attracting new clients and growing the business.
When you're running your own commercial roofing business, there's always something that needs doing. But, some essential things will ensure your commercial roofing business is successful.
With the help of our skilled digital marketing and lead-generation team at Kyber Digital, you will get the right resources, advice, and roofing marketing ideas to start or expand your roofing company.
We will discuss the top 7 things to know if you're advertising a commercial roofing business. We'll also provide some tips on generating leads and increasing your ROI.
1. An Optimized Website
The home improvement sector has traditionally been advertised through offline media such as Yellow Pages, door-to-door flyers, and local newspaper ads.
However, with the growth of internet usage, commercial roofing businesses are turning to digital marketing methods to generate leads.
A couple of the most important things you can do for your commercial roofing business is to have a website optimized for search engines and ensure that it is user-friendly.
The goal of SEO is to ensure that Google and other search engines notice your website when people do searches on it.
A well-designed website should be simple to navigate and use, with quick loading and mobile-friendliness as critical features.
Finally, your website's content should include keywords or phrases—for example, if someone searches for your services on Google—to improve your all-important ranking in search engines.
2. Be Proactive With Reviews
There is a good chance that before a lead contacts you for a quote, they will Google your business or check out your website. This is where online reviews come into play.
Online reviews reflect the quality of your work, customer service, and overall brand.
Good online review management means monitoring what people are saying about you on the web, responding to negative reviews, and asking happy customers to leave positive reviews.
Reviews can be a powerful marketing tool when used correctly. You will need to claim your Google My Business listing and Yelp page and ensure your contact information is up to date.
Keep in mind that potential customers will also look at your competitors' websites and reviews, so it's essential to have an effective online review management strategy.
Most customers want nothing less than outstanding, so respond professionally to every review. Dealing with negative reviews is just as important as thanking those who have left a positive review. Thank the critics for their suggestions and, if necessary, ask them to contact you so that you may correct the situation.
3. Be Active on Social Media
The use of social media for commercial roofing businesses cannot be overemphasized in this digital age. Platforms such as Twitter, Facebook, LinkedIn, and Instagram can help you quickly reach a large number of people with your marketing messages.
When used correctly, social media can help you connect with potential customers, build relationships with existing customers, and create a community around your commercial roofing business.
It's important to be aware of the different social media platforms and use the ones that will work best for you. For example, LinkedIn is great for B2B (business to business) marketing, while Instagram promotes your work visually.
You can also network and make connections for partnerships or collaborations, which is a cheap and effective way to grow your reach and build brand authenticity, two great ways to increase leads.
Make sure your social media profiles are up-to-date and that all the information is correct. It would be best to use relevant keywords in your profile so that potential customers can find you easily online.
4. Create a Content Marketing Strategy
As a commercial roofing business owner, your industry knowledge is priceless. Content marketing is an excellent way to build your business and solidify your position as an expert in the roofing sector. Informational and educational blogs are a great way to create compelling content. You can use blogs to highlight your work, share your knowledge about roofing materials and techniques, and answer common customer questions.
You can also use video to create engaging and informative content that will help you reach a wider audience and connect with folks looking for commercial roofing details.
Visuals are also great for social media posts, and infographics, a mix of text and visuals, are a great way to share information in an easily digestible format.
Make sure your website has a blog section and that you're actively creating content for it. You can also use other marketing channels to promote your blog content, such as email marketing or paid advertising.
5. Employ an email marketing campaign
People are always on the lookout for new information, and they love to stay up-to-date with offers.
Business owners and property managers are no different.
Sending out emails to your customers or potential and current customers is an effective method of notifying them about new products, services, or discounts you may have. You may also use it to direct visitors to your website or blog.
You can also use email marketing to strengthen relationships with your customers by sending them useful or entertaining content.
Make sure you have an attractive and user-friendly email template and that your contact information is correct and up-to-date. Test different subject lines to see what gets the most open, and track the results of your campaigns so that you can improve your performance over time.
6. Generating Leads With PPC Ads
While organic search engine optimization is essential for any commercial roofing business, it's not the only way to generate leads. Paid search, or pay-per-click (PPC) advertising, is a great way to get your business in front of potential customers who are already looking for you.
With PPC advertising, Kyber will create ads that appear when people search for terms related to your commercial roofing business. You only pay when someone clicks on your ad, so it's a very cost-effective way to reach potential customers.
7. Partner with a Reputable Lead Generation Company
A great way to increase leads for your commercial roofing business is to partner with a reputable lead generation company. Kyber Digital is a digital marketing company that specializes in generating leads for home improvement businesses.
Kyber Digital will help you set up an effective online marketing campaign with SEO, PPC, and social media marketing. We'll also help you create engaging content for your website and blog that will help you attract new customers.
Rationale
If you're advertising a commercial roofing business, it's important to know what you're doing. There are many different ways to market your commercial roofing company, and not all of them are effective.
Here are 7 things to know if you’re advertising a commercial roof business:
Create an Optimized Website
Be Proactive With Reviews
Be Active on Social Media
Create a Content Marketing Strategy
Employ an email marketing campaign
Generating Leads With PPC Ads
Partner with a Reputable Lead Generation Company
With the help of our skilled digital marketing and lead-generation team at Kyber Digital, you will get the right resources, advice, and roofing marketing ideas to start or expand your roofing company.
Kyber Digital
343 Harbor View
Forked River, NJ
08731
(215) 305-8769
