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  • Writer's pictureKyber Digital Team

Top Commercial Roofing Lead Generation Tips for 2022

Lead Generation - Kyber Digital

The roofing sector is in high gear at the moment. Residential and commercial roofs are being replaced at an unprecedented rate, fueled by a growing demand for contractors.

With the increasing demand comes competition from other businesses attempting to enter the market.

It's critical that you have a marketing plan in place that will create leads for your commercial roofing business on autopilot to stay ahead of the game.

To do so, you must first find people who want what you have to offer. Getting clients is straightforward if your company has a solid lead generation and marketing strategy in place.

We'll show you our top strategies for generating commercial roofing leads so that you can grow your business and take advantage of the increased demand in the market.


How Roofing Businesses Can Use Lead Generation Strategies to Find New Customers

If you have been struggling to find new customers in your region, connect with locals, and discover competent leads, you're not alone.

Many contracting and home improvement businesses have the same problem; it's largely due to how saturated the market has become.

Generating leads is one of the most important aspects of a successful business, no matter what industry you are in.

What is a Roofing Lead?

Before generating roofing leads for your business, it's essential to understand what a roofing lead is.

A lead is a potential client who has expressed an interest in your product or service, such as roof repair, replacement, or other roofing services.

What is an Ideal Lead?

We can divide roofing leads into two categories:

  • B2C (business to consumer) leads: In most circumstances, B2C roofing leads are for people who require roofing services for their homes.

  • B2B (business to business) leads: Commercial clients or industrial organizations in need of roofing services are the typical B2B lead sources.

Roofing contractors need to tailor their marketing approach to the demographics of their target market if they wish to help establish their business as a leader in the roofing sector and increase sales.

Because your B2B customer is almost always a business owner, they'll have a greater understanding of the lead-generating process and the techniques you'll use to get in touch.

Tailoring your roofing lead-generating strategies to the audience you're aiming for may help you better target yourself as a roofer to win their trust and eventually convert them into customers.

How Can I Use Digital Marketing Strategies for Roofing Leads?

Google Ads - Kyber Digital

There are several ways to use digital marketing strategies to generate new clients and find more potential customers online.

You'll want to create content on your website, Facebook page, blog, and other social media channels.

Google's Local Services ads and Google My Business and Facebook ads are also powerful tools that you'll want to use to your advantage.

You can also use digital marketing strategies to create videos, infographics, and additional online tools that will help you generate new leads for your roofing business in 2022!

Here Are Our Tips For Commercial Roofing Lead Generation In 2022:

Aaron Mong - Kyber's website developer

Create a Solid Website: A strong web presence is essential if your roofing company wants to gain new clients.

With an attractive, well-designed site with loads of content, visitors will be more likely to stick around, learn more about your company, and even contact you for a free estimate.

By creating specific content that will help people find your website when searching on Google, our marketing and lead generation team can boost traffic to your site.

You should have posts filled with engaging copy to increase the number of people clicking on your website.

Creating Content that Builds Trust: When you create content to publish online, concentrate on building trust with potential clients by showing them how qualified and trustworthy you are as a roofing contractor. Building an impressive social media presence will help more leads feel comfortable doing business with your roofing company.

Creating Content that Drives Traffic: Creating content to promote your roofing business on social media platforms, where people can share it with their friends, family members, and other contacts. Creating entertaining, informative, and optimized posts means that more leads should find your website when they search.

Creating Content that Builds Your Business's Authority: It is crucial to create content for your website to rank well in SERPs (search engine results pages) and bring more leads to you. Creating authoritative content can help build trust with each new visitor who finds the site or reads a post on social media sites like Facebook and Twitter.

Using Digital Marketing Tools Like PPC: PPC, or pay-per-click advertising, is a way to promote your roofing company online by paying for ads that appear when people search specific keywords on Google. A marketing and lead generation team can help you set up an ad campaign that will bring more leads to your website.

Facebook - Kyber Digital

Use Facebook: Facebook is one of the most popular social media platforms, and it's a great way to connect with potential customers.

You can create a business page that allows people to learn more about your company, services, and products.

You can offer content informing property managers and building owners about your industry, including blog posts, articles, and helpful videos. You can also share pictures of projects you've worked on in the past to show off your work.

Facebook ads are similar to traditional online marketing strategies like PPC advertising. With this option, you pay for advertisements that will appear on the Facebook newsfeeds of users in your local area. This is a great way to target potential customers and show them what you offer.

Using Digital Marketing Tools Like SEO: SEO (Search engine optimization) is a powerful way to promote your site using compelling content. SEO will build trust with new visitors who come from search engines like Google, Yahoo!, or Bing and boost search rankings for specific keywords related to your roofing business. You will want to optimize your website's content, so it starts ranking higher in search engine results pages.

Once you have potential customers on your website, it's essential to keep them there by creating content that will engage them. Kyber's team of experts can help you create blog posts, articles, and videos that will keep leads on your site longer, so they have a chance to learn more about your roofing company and what you have to offer. When you build relationships with leads, they are more likely to be open to doing business with your roofing company when the time comes for them to make a purchasing decision.

Lead generation is not only digital marketing. There are a few steps you can take to solidify your leads. You may earn local roofing leads through one of these ways:

Offering Free Roofing Estimates: You can earn local leads by providing free quotes for roof repairs or replacements. This lead generation method is usually done in person, but it's possible to offer online estimates as well. It all depends on your business model and which approach works for your company. You'll need to be personable and have a strong sales pitch ready to convert leads into customers.

Networking: Commercial roofing contractors can benefit from strategic partnerships with other businesses, particularly if they have access to a large client base. You may want to join a networking platform relevant to your industry and connect you with property managers and businesses looking for commercial roofing services in your local area.

Creating Educational Content: Business owners and property managers who require roofing services will often look for information about roofing products, services, and repairs. They want to know what type of roof is best for their building, how much it will cost to replace or repair a roof, and what the entire process entails. As an educated contractor in this industry, you can help people by writing blog posts and educational videos that inform them about your services.

Youtube - Kyber Digital

YouTube: YouTube is another social media platform that allows you to share helpful content with people searching for information related to roofing, home improvement projects, or other topics in your area of expertise.

You can post videos that show building owners and property managers how to get the most out of their roofing investment, as well as short tutorials related to your business.

Trade Associations: The primary benefit of trade shows and exhibitions is networking. You may build connections with suppliers and other industry leaders for future lead-generating possibilities. However, it's important to have a plan before exhibiting.

You may find yourself talking to people who don't interest you or wandering around aimlessly. The same goes for trade shows—go in with a goal and some talking points, and you'll be successful.

Email Outreach VA - Kyber Digital

Email Campaigns: Roofing companies that don't utilize email marketing are missing out on a vast potential source of leads.

Automated and personalized emails make them ideal for reaching out to prospective consumers.

Personalization may improve open rates by making the emails more targeted.

Use your content from blogs and social media to create an email campaign. Add in some calls to action for people to contact you or visit your website, even if it's a simple "click here" link.

Responding to Questions: If you're in a local business, business owners and property managers will likely ask you questions about roofing via email or social media channels like Facebook and Instagram. When this happens, be sure to respond quickly with helpful information related to their concerns. By doing so, they'll see your company as an authoritative resource on the subject. This can be a great way to earn some local roofing leads!

Generating Roofing Leads with Digital Marketing

Digital marketing is a process of creating, managing, and executing a marketing plan that uses electronic media—such as the internet, email, websites, social media networks, and digital billboards—to reach and engage current and potential customers.

Kyber Digital's team of experts can help your roofing company develop an effective digital marketing strategy that will help you generate leads and close more sales.

Digital marketing is a great way to connect with potential customers and grow your roofing business in 2022!

Kyber Digital can help you get started with the right digital marketing strategies for your unique business.



It's critical that you have a marketing plan in place that will create leads for your commercial roofing business on autopilot to stay ahead of the game.

This should include:

  • Create a Solid Website.

  • Creating Content that Builds Trust.

  • Creating Content that Drives Traffic.

  • Creating Content that Builds Your Business's Authority.

  • Using Digital Marketing Tools Like PPC.

  • Use Facebook.

  • Facebook ads.

  • Using Digital Marketing Tools Like SEO.

  • Offering Free Roofing Estimates.

  • Networking.

  • Creating Educational Content.

  • YouTube.

  • Trade Associations.

  • Email Campaigns.

  • Responding to Questions.

Roofing contractors need to tailor their marketing approach to the demographics of their target market if they wish to help establish their business as a leader in the roofing sector and increase sales.


Kyber Digital

343 Harbor View

Forked River, NJ


(215) 305-8769

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